Search Engine Optimisation

A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions. eMarketer reports that 62% of...

In the world of pay-per-click advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach...

Whether it’s stock management or making the most out of seasonal selling, there are always opportunities to maximize your search marketing approach to generate...

In a Google SEO office hours hangout someone asked John Mueller to explain what Google means by quality backlinks. John offered a recommendation on how to...

Marketers considering an SEO initiative have a seemingly neverending list of on-site and off-site optimization tactics and tasks to perform based on an...

In today’s volatile world, few things are certain, but change in Google Ads is one thing we can reliably predict. And so Google announced last week that...

Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x. All Shopify merchants selling on...

With the rise of zero-click search and heightened consumer expectations around brand responsiveness, it’s no surprise that the Business Messaging function is...