The Benefits Of Web Video Marketing

The World Wide Web or the Internet is an information superhighway. Information in various formats is available on-demand 24 hours a day. Information in the form of mostly text compiled in to websites can be read using web browsers. In this information superhighway audio and video are quickly gaining popularity because of it’s great quality experience against dead websites. Audi and video is much more appealing than text. But how do you use web video in marketing? The simple answer to this is “to educate the viewers”. Education of any kind makes the viewer easier to take a decision. It doesn’t have a to be a buying decision. Many people browse the Internet to find a solution or for research. A web video is the best way to help the viewer to gain extra knowledge about his subject. Why is video preferred more than text base information? It’s quite obvious, because a video shows a proof that real human beings can solve their problems by using the information in the video. Most people only believe things that are visible to their eyes. If your video is successful n presenting them proof of their achievements using a particular book, machine, service then it can quickly create emotional triggers into viewers mind to make a buying decision. An impulse like “hey, it worked for him, even want to try it” makes it possible to convert a viewer into a “customer”. On the other hand it is also possible that after watching a video a viewer may say, “no, this is not what I am looking for”. So you see, “education” makes...

Internet Marketing – Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations. The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy. Advantage of Internet Marketing – your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to – the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail – updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email – if you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier Disadvantages of Internet Marketing – online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the...

Why Video Marketing Is Good For Local Business And Content Marketing

The reason why video marketing is good for local business is it allows small business marketing to compete with large corporations at a much lower cost than traditional print advertising. Many small businesses have a hard time justifying the cost of traditional advertising relative to the return on investment (ROI). Video marketing is the key to lowering costs and competing with the big boys. So what do you need to start a relatively inexpensive video marketing campaign for your small business? There are three things that will help you get started quickly and efficiently. First you will need camera equipment. Don’t worry because if you have an iPhone or an Android you have everything you need. These phones generally produce great video quality and can be transferred to your computer for uploading to YouTube or other video submission sites. If you want to purchase something better, be sure to get a camcorder that has external microphone plugins. This will allow you to plugin wired and wireless microphones. Audio is extremely important so make sure whatever device you are using that the audio is top-notch. Otherwise viewers will jump off your video in a heartbeat. The second consideration is what should you talk about? The easiest way to get started is to create 20 videos. Ten of these videos will answer “frequently asked questions” (FAQs) you commonly get from customers. The second 10 videos need to address “should ask questions” (SAQs). You should be able to come up with questions the customer really needs to know. So what does 20 videos get you in terms on content marketing for your...

50 Benefits of Web Video and Video Email Marketing

DIFFERENTIATING BENEFITS Web video and video email marketing can differentiate you from the competition in many ways. 1. Stand Out from the Crowd – While everyone’s ramping up their budget to send plain text emails, you can send video emails to gain the competitive advantage. 2. Be Remembered – It has been proven that the combination of audio and visual stimulus increases retention. 3. Stay on the Cutting-Edge – Web video and video email are a staple of communication, they’re not going to go away. Usage of this new medium will only increase. 4. Be a Leader in Your Field – Usage of web video is on the rise, but it hasn’t yet hit the mainstream markets. 5. Put a Face to the Name – For the most part, people like to do business with people they know. Video emails let your prospects get to know you before you even meet them. 6. Capitalize on Your Greatest Assets… You and Your Team – Unlike copy, you and your team can produce marketing videos with little more than a $60 webcam. Sales copy can be expensive and time consuming to author. The difference between making a sale and losing a customer can often be as simple as adding the human touch – that’s you and your team! 7. Improve Your Credibility – When people can see and hear you talking about the benefits of your products and services, they are much more likely to trust you. When you have trust, you have sales. IMPROVED COMMUNICATION BENEFITS We all could stand to benefit from improved communication, and now with video email...

Video Web Hosting – Benefits and Drawbacks

Shared web hosting is very popular among plenty of small business owner. Though, everyone wants to have their own server but it involves a lot of risks. Initially it is advisable to opt for shared web hosting and domain name. Once, your business becomes successful then you can easily opt for dedicated web hosting. Now, there are many types of options you can get in web hosting services. Blog web hosting, video web hosting and forum hosting are few of them. Today’s youth is pretty familiar with all these and most of the businesses want to cash on them. In today’s world, video web hosting has become a necessity for everybody. But video hosting is usually little bit costly and that is why you need to be very sure before investing in it. There are many cheap video hosting services available that you can buy for a minimum period of 2 or 3 years. After the time gets over you can renew the service or stop according to your convenience. Before we start discussing about video hosting let us take a look at blog hosting. Blogger is a free service and today’s generation is pretty fond of it. It is a free service and definitely many small businesses are trying to utilize this more. If you can proceed properly then you can shine here for sure. You do not need to know all the technical details if you want self hosting in your blog. There are various website where you can host your blog for free or by paying a certain amount. You can give all your attention towards...

Online Marketing? Where Do I Start?

Because of the fact that we are facing problems like worldwide recession, job losses and the rising cost of living, more and more people are looking at ways to improve their lives and earn an extra income from other sources. For some, it may look like the easy way out to try online marketing to make some extra money. But beware, if you don’t know what you are doing, you can get caught in a trap where you may end up spending more than you make. If you are looking at this method of earning extra cash, the best thing to do first is educate yourself. You will need to identify the best type of online business to work on, that will suit your needs the best. There are many ways that one can make an extra income online. The most popular choice is to join a network marketing or multi-level marketing business. While this works well for a lot of people, many will just flounder on the wayside. The main problem with this sort of model is that you have to rely on your down line to work in order for you to be successful, and finding a dedicated down line can prove challenging. Other options include building websites, selling advertising, filling out paid surveys and of course creating your own product that you can sell online worldwide. Building websites can be lucrative, but there is a learning curve if you are a newbie, as you need to learn how to purchase domains, do keyword research, find somebody to host your website, and then of course design the...