Internet Marketing – Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations. The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy. Advantage of Internet Marketing – your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to – the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail – updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email – if you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier Disadvantages of Internet Marketing – online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the...

Why Video Marketing Is Good For Local Business And Content Marketing

The reason why video marketing is good for local business is it allows small business marketing to compete with large corporations at a much lower cost than traditional print advertising. Many small businesses have a hard time justifying the cost of traditional advertising relative to the return on investment (ROI). Video marketing is the key to lowering costs and competing with the big boys. So what do you need to start a relatively inexpensive video marketing campaign for your small business? There are three things that will help you get started quickly and efficiently. First you will need camera equipment. Don’t worry because if you have an iPhone or an Android you have everything you need. These phones generally produce great video quality and can be transferred to your computer for uploading to YouTube or other video submission sites. If you want to purchase something better, be sure to get a camcorder that has external microphone plugins. This will allow you to plugin wired and wireless microphones. Audio is extremely important so make sure whatever device you are using that the audio is top-notch. Otherwise viewers will jump off your video in a heartbeat. The second consideration is what should you talk about? The easiest way to get started is to create 20 videos. Ten of these videos will answer “frequently asked questions” (FAQs) you commonly get from customers. The second 10 videos need to address “should ask questions” (SAQs). You should be able to come up with questions the customer really needs to know. So what does 20 videos get you in terms on content marketing for your...

50 Benefits of Web Video and Video Email Marketing

DIFFERENTIATING BENEFITS Web video and video email marketing can differentiate you from the competition in many ways. 1. Stand Out from the Crowd – While everyone’s ramping up their budget to send plain text emails, you can send video emails to gain the competitive advantage. 2. Be Remembered – It has been proven that the combination of audio and visual stimulus increases retention. 3. Stay on the Cutting-Edge – Web video and video email are a staple of communication, they’re not going to go away. Usage of this new medium will only increase. 4. Be a Leader in Your Field – Usage of web video is on the rise, but it hasn’t yet hit the mainstream markets. 5. Put a Face to the Name – For the most part, people like to do business with people they know. Video emails let your prospects get to know you before you even meet them. 6. Capitalize on Your Greatest Assets… You and Your Team – Unlike copy, you and your team can produce marketing videos with little more than a $60 webcam. Sales copy can be expensive and time consuming to author. The difference between making a sale and losing a customer can often be as simple as adding the human touch – that’s you and your team! 7. Improve Your Credibility – When people can see and hear you talking about the benefits of your products and services, they are much more likely to trust you. When you have trust, you have sales. IMPROVED COMMUNICATION BENEFITS We all could stand to benefit from improved communication, and now with video email...

The Benefits Of Web Video Marketing

The World Wide Web or the Internet is an information superhighway. Information in various formats is available on-demand 24 hours a day. Information in the form of mostly text compiled in to websites can be read using web browsers. In this information superhighway audio and video are quickly gaining popularity because of it’s great quality experience against dead websites. Audi and video is much more appealing than text. But how do you use web video in marketing? The simple answer to this is “to educate the viewers”. Education of any kind makes the viewer easier to take a decision. It doesn’t have a to be a buying decision. Many people browse the Internet to find a solution or for research. A web video is the best way to help the viewer to gain extra knowledge about his subject. Why is video preferred more than text base information? It’s quite obvious, because a video shows a proof that real human beings can solve their problems by using the information in the video. Most people only believe things that are visible to their eyes. If your video is successful n presenting them proof of their achievements using a particular book, machine, service then it can quickly create emotional triggers into viewers mind to make a buying decision. An impulse like “hey, it worked for him, even want to try it” makes it possible to convert a viewer into a “customer”. On the other hand it is also possible that after watching a video a viewer may say, “no, this is not what I am looking for”. So you see, “education” makes...

Marketing Online – 8 Types of Internet Marketing

The Internet is one of the greatest inventions of all times. Through websites and email we are able to operate a business, network, advertise and keep in touch with our customers. If you do not have funds for a large marketing campaign, you may want to try internet marketing. It is less costly than TV, radio or printed ads, but many products do sell through Internet marketing. Internet Marketing differs from print advertising and person-to-person marketing, but there are quite a few strategies to reach customers and get them to buy online. Here are a few of the more popular and effective online marketing techniques: 1. The more traffic your Website receives, the more sales you are likely to close. One way to increase traffic to your site is through SEO (search engine optimization). This means your Website is clear of any obstacles that would deflect traffic and has plenty of keywords and metatags to attract search engines. I suggest you hire someone who knows how to write in code language and create style sheets rather than set up your own website through one of the templates offered by email providers. 2. Another way to bring more traffic to your site is by using pay per click programs where you create ads and link them to keywords. Both Yahoo and Google have these programs available. You only pay when someone clicks on your ad. The rate may be from two cents to hundreds of dollars per click. The more you pay per click the higher your ad appears in the search engines. 3. Google AdSense is a program that...

Video Marketing For Small Businesses – Why You Need Video Marketing

Video marketing has become an essential tool for anyone doing business online, whether they are running a small business, promoting their products or services or are branding themselves through the internet. Videos are engaging and compelling on many levels and give a potential customer the opportunity to engage with the creator of the video and the business owner, to find out more about the business and to understand more about the products or services being offered. Video marketing online is a relatively new way to promote a business, product or service and many small to medium sized business owners are unaware of the power of this marketing platform or how to begin. Here are some tips on why it is important to have a video for you business and how to get started with internet video marketing. Why Online Videos are Crucial for Business Owners: It gives viewers the opportunity to “meet” their potential business partner It is effective in providing information that is easy to digest Videos are engaging and much easier for people to understand because they get to see, hear and connect with the creator of the video People are generally more likely to watch a quick video than spend time reading You can post on a number of different topics about your business You can create engagement by answering your potential clients’ questions through your video These are just a few of the powerful reasons why business owners should incorporate video marketing into their overall online promotion strategy. The popularity of videos and YouTube is growing each day and it is the perfect time to...