Marketing Online – 8 Types of Internet Marketing

The Internet is one of the greatest inventions of all times. Through websites and email we are able to operate a business, network, advertise and keep in touch with our customers. If you do not have funds for a large marketing campaign, you may want to try internet marketing. It is less costly than TV, radio or printed ads, but many products do sell through Internet marketing. Internet Marketing differs from print advertising and person-to-person marketing, but there are quite a few strategies to reach customers and get them to buy online. Here are a few of the more popular and effective online marketing techniques: 1. The more traffic your Website receives, the more sales you are likely to close. One way to increase traffic to your site is through SEO (search engine optimization). This means your Website is clear of any obstacles that would deflect traffic and has plenty of keywords and metatags to attract search engines. I suggest you hire someone who knows how to write in code language and create style sheets rather than set up your own website through one of the templates offered by email providers. 2. Another way to bring more traffic to your site is by using pay per click programs where you create ads and link them to keywords. Both Yahoo and Google have these programs available. You only pay when someone clicks on your ad. The rate may be from two cents to hundreds of dollars per click. The more you pay per click the higher your ad appears in the search engines. 3. Google AdSense is a program that...

Video Marketing For Small Businesses – Why You Need Video Marketing

Video marketing has become an essential tool for anyone doing business online, whether they are running a small business, promoting their products or services or are branding themselves through the internet. Videos are engaging and compelling on many levels and give a potential customer the opportunity to engage with the creator of the video and the business owner, to find out more about the business and to understand more about the products or services being offered. Video marketing online is a relatively new way to promote a business, product or service and many small to medium sized business owners are unaware of the power of this marketing platform or how to begin. Here are some tips on why it is important to have a video for you business and how to get started with internet video marketing. Why Online Videos are Crucial for Business Owners: It gives viewers the opportunity to “meet” their potential business partner It is effective in providing information that is easy to digest Videos are engaging and much easier for people to understand because they get to see, hear and connect with the creator of the video People are generally more likely to watch a quick video than spend time reading You can post on a number of different topics about your business You can create engagement by answering your potential clients’ questions through your video These are just a few of the powerful reasons why business owners should incorporate video marketing into their overall online promotion strategy. The popularity of videos and YouTube is growing each day and it is the perfect time to...

Top 5 Benefits of Video For Your Website

Video has become a very cost-effective form of communication which allows you to demonstrate your product and service benefits in ways that photos and text simply cannot. It’s Visual – People tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most of us would prefer to ‘see’ something before we are forced to ‘read’ something. While we tend to skim through any large blocks of written material, we will almost certainly take the time to watch a professionally produced video presentation. It’s Sticky – Video can help make your website ‘sticky’. Not unlike when a prospective customer walks into your place of business, your goal should be to keep them on your website for as long as possible learning about your services in order to increase the chance of making a sale. It’s Emotional – A video demonstrating how a product works along with customer testimonials would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text cannot, ultimately influencing buying decisions. It’s On Demand – Unlike a traditional sales pitch, a video can be experienced “on-demand”. Anyone interested can view it anytime he/she wants simply by visiting your website. It’s Versatile – A video which has been produced for your website can be repurposed elsewhere. The cost can be leveraged by distributing the video offline on DVD as a general sales tool. For more information on how video can benefit your Company’s website, visit us at basetwomedia.com Source by Jeff...

Advantages and Challenges of Online Marketing

The term online marketing is one that is simply used to define marketing on the internet. There are other related terms such as e-marketing and e-commerce that are often used as synonyms, too. Online marketing is a very dynamic, fast changing field, and there are many advantages and challenges to marketing on the internet. One of the great advantages of online marketing involves search engines. Only with search engine marketing can you promote your product or service directly to people who are actively looking for it! Another advantage of online marketing is that it allows you to easily track advertising, promotion, and sales. This means several things. First of all, you can easily moniter your advertising and focus your efforts on the most effective. Secondly, you can easily identify and target specific markets individually, resulting in more effective marketing. Another advantage to companies is that they are capable of offering bonus offers for purchases made online as they spend less overall on their marketing. They also use e-newsletters to get new customers and to keep old customers informed and updated on new products and thereby retain their customer base. E-newsletters are much less expensive that traditional newsletters. Another important aspect of online marketing is ensuring that the customer is always satisfied. This can be a great disadvantage in terms of online marketing as there is no in person to person interaction and this can be a serious disadvantage. It is crucial to keep customers coming back. It is often difficult to facilitate excellent customer communication via the internet, so often you will need to utilize offline methods to achieve...

Video Marketing – Why You Should Use Video in 2010

Unless you’ve been under a rock for the past decade, then you already know that in order for us entrepreneurs to survive in the marketplace we have to do one thing and do it well, that’s drive traffic. There are 100s of ways to drive traffic, some effective and some not so effective, but there is one method that has proven itself time and time again and as a matter of fact is the preferred medium for successful online marketers. Why Use Video Marketing and Why 2010 Is The Best Year To Implement It? Video Marketing is by far the most easiest way to brand yourself as a expert in your market. If you want to create trust, credibility and build traffic all at the same time, using video marketing is by far one of the most smartest and most effective strategies you can use for your business. Video is easy to produce, can be fairly inexpensive if done right, and is one of the quickest way to drive targeted traffic. Think about when you see someone else using video marketing, don’t you feel like you know this person? You feel like the barrier has been broken and you get a feel of who the person really is. Video marketing itself can create a lifetime brand for you and your business. Audios work, using picture works, but there is nothing compared to video. Just one short 1 minute video can boost your personal branding and sales easily. How to use marketing to drive more traffic to your websites? One thing I love about video marketing is that it’s viral....