This series of credit card commercials we recently produced for Arizona Federal Credit Union focuses on the launch of their newest self-service app, CardPower. CardPower allows future and current members to have full access of their credit and debit cards, serving as a ‘remote control’ that lets members turn their cards on and off, limit the use by location, specify transaction types, allow and block certain transactions, and set spending limits. In these spots, you’ll see credit union members receiving advice from none other than Football Legend himself, Kurt Warner, and Arizona Federal banking specialist, Rachel. Our strategy behind this series of commercials was to show a real life scenario that many would relate to. By doing so, we’re aiming to have people reflect upon their own lives and think about how this service could benefit themselves!
Video Marketing Agency